Our client, a well-established plumbing company based in the USA, provides both residential and commercial plumbing services. The company faced challenges due to a competitive market and sought to gain an edge by improving its online visibility to drive more leads and increase revenue. With the assistance of WebDigitalMarketing’s local SEO services, the client significantly increased its organic sessions and leads, contributing to revenue growth. Below, we detail the strategies implemented and the results achieved.
Key Performance Metrics
- 350% Increase in Organic Visitors
- 120% Increase in Form Leads
- 2,500+ Inbound Calls
- 2X Increase in Revenue Growth
Client Profile
- Industry: Plumbing Service
- Location: Stanford, USA
- Start Date: May 2024
Client Testimonial
“WebDigitalMarketing has been instrumental in enhancing our online presence. Through their expertise in website design and SEO, we have successfully expanded our business, attracted qualified clients, and established enduring relationships with both commercial and residential customers.”
– Irvin, Plumbing Client
Project Overview
The client is a residential and commercial plumbing company serving residents and business owners in Stanford. They offer a wide range of services, from drain cleaning to water heater maintenance, with operational locations in Palo Alto, Mountain View, and Menlo Park.
The Solution: Search Engine Optimization for Plumbing Companies
- To enhance the effectiveness of its digital marketing initiatives, the client engaged WebDigitalMarketing with a focus on search engine optimization (SEO). Following a comprehensive onboarding process, the team implemented several key strategies:
- Installed advanced tracking and analytics to monitor SEO performance.
- Optimized existing web page designs and user interfaces.
- Integrated call-to-action (CTA) buttons to facilitate lead conversion.
- Enhanced user experience by reorganizing navigation and adding FAQs to increase engagement.
To ensure the refreshed website achieved high rankings in search results, WebDigitalMarketing developed a tailored SEO strategy that included:
- Updated Google My Business listing.
- Published new, SEO-optimized content to improve search engine visibility for relevant HVAC and plumbing-related keywords.
- Optimized technical SEO elements on the company’s website.
- Addressed keyword cannibalization to enhance page ranking potential.
- Claimed and optimized local directory listings along with Name, Address, Phone (NAP) citations.
Results Achieved
With the newly designed website and customized SEO strategy, the client experienced a remarkable 350% increase in organic sessions, resulting in over 2,500 inbound calls. This increase in visibility in search results drove more traffic to their website.
The surge in qualified traffic enabled the client to generate more leads. In fact, they more than doubled their form leads, achieving a 120% increase and doubling their revenue growth. This improvement in organic sessions and leads sparked significant business growth for the client.
Today, the client ranks prominently in Stanford for essential keywords such as “plumbing services near me,” “best plumber in Stanford,” “drain repair in Stanford,” “emergency plumbers Stanford,” and others.
By implementing these strategies with WebDigitalMarketing’s expertise, our client has successfully enhanced its online presence and achieved significant business growth.
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